Patchouli of Rwanda

Flower Power: The 7 Virtue’s Patchouli of Rwanda Perfume

Patchouli of Rwanda, the newest fragrance from The 7 Virtues,  officially launches today – the UN International Day of Peace. With The 7 Virtues mission of Make Perfume Not War creating perfumes using essential oils from countries rebuilding after strife, it’s certainly an auspicious day. Rwanda joins the roll call that currently includes Afghanistan (rose and […]

Guinness Joins The Society of People of Ambience and Elegance

I see that Guinness have co-opted Congo’s Sapeurs for their latest TV ad. Dandies dressed to the nines, Sapeurs are a street style dream. The name derives from La Societé des Ambianceurs et des Personnes Élégantes, La Sape, which emerged in Congo as a civil disobedience sub-culture. The Society has strict rules governing everything from how to […]