OKUN: Africa Inspired Beachwear

Wandering through Covent Garden recently, my eye was caught by a new store setting up with fabulous yellow print wallpaper and the name OKUN, which I knew was a Yoruba word. Intrigued I popped in to find out more. ÒKUN (which means ocean) is a new London-based, Nigerian owned fashion brand producing male beachwear. The original designs are inspired by African prints such as Congolese Kuba, Ghanian Adinkra, … Continue reading OKUN: Africa Inspired Beachwear

Guinness Joins The Society of People of Ambience and Elegance

I see that Guinness have co-opted Congo’s Sapeurs for their latest TV ad. Dandies dressed to the nines, Sapeurs are a street style dream. The name derives from La Societé des Ambianceurs et des Personnes Élégantes, La Sape, which emerged in Congo as a civil disobedience sub-culture. The Society has strict rules governing everything from how to walk to show off clothes to their best advantage to … Continue reading Guinness Joins The Society of People of Ambience and Elegance

Ty Tys: Ties With A Stylish Africa Inspired Twist

Wonder if I am the first person who has been inspired to write a style post after watching The Book of Mormon?! Mormon missionaries definitely rock a distinctive street style that can be spotted a mile off with their precise partings, white short-sleeved shirts and dark ties. In Book of Mormon there is a style twist which made me think of a cool company I … Continue reading Ty Tys: Ties With A Stylish Africa Inspired Twist