Guinness Joins The Society of People of Ambience and Elegance

I see that Guinness have co-opted Congo’s Sapeurs for their latest TV ad. Dandies dressed to the nines, Sapeurs are a street style dream. The name derives from La Societé des Ambianceurs et des Personnes Élégantes, La Sape, which emerged in Congo as a civil disobedience sub-culture. The Society has strict rules governing everything from how to walk to show off clothes to their best advantage to … Continue reading Guinness Joins The Society of People of Ambience and Elegance