I recently attended the UK launch of Green Energy Organics to learn more about this 20-something year-old Italian organic skincare company. The Milan-based and manufactured company’s products are based around organic plant stem cell technology fused with traditional Mediterranean ingredients from organic sources.
The eco-friendly products do not contain artificial fragrances, preservatives, colours, irradiated ingredients, petrochemicals, parabens or SLS. Green Energy Organics is certified by ICEA, the organic certification body in Italy and COSMOS, the European certification body (I love that they even show the actual scanned certificates on their website!)
I had a nice chat with the company founder Wilma Scarton. She had a successful career in fashion and luxury beauty before launching Green Energy Organics in 1992. Wilma was proud of the quality of the ingredients used and her passion and commitment to sourcing the highest quality organic ingredients really came across. The raw materials for the plant actives are sourced from local organic farmers and I got the sense that she probably goes and checks the soil herself to ensure it’s up to scratch. The importance of HOW you deal with the raw ingredients to preserve their benefits is also key. Research and development is done in collaboration with the University of Pavia.
I don’t know enough about the benefits and efficacy of plant stem cell technology in skincare. I’ll have to do my own research. What is in no doubt is that plant stem cell extracts mean the most potent, purest extracts and actives can be cultivated in a controlled lab environment.
Green Energy Organics offer a very extensive collection with numerous different ranges aimed at various age groups and skin types. There were lots of intriguing and innovative products that I hadn’t seen before in other lines. Here are a few of the items that caught my eye:
I have a few product samples to try and will report back. Glancing in to my beauty cave, I notice that I don’t use any Italian skincare brands. I think Italy for food, fashion and cosmetics but not skincare and I’m not sure why that is.
Do you use any Italian beauty?
For more information on Green Energy Organics visit millabaci.com