I am a complete sucker for creative packaging so love this. Called Paper Passion, the perfume is designed to evoke the smell of freshly printed books and the bottle comes stored in a real book hollowed out with a selection of short essays on the pleasures of paper at the front.
It’s a collaboration between avant-garder perfumer, Geza Schoen (the nose behind Molecule 01), publisher Gerhard Steidl and Karl Lagerfeld, who designed the packaging and chose the name.
‘Beautiful paper is for me the top of luxury,’ writes Lagerfeld. ‘I am a paper freak. It’s a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it.’
Steady on Karl, but I’m kinda with him. No one is ever going to be so inspired to sniff a Kindle are they?
Paper Passion perfume, RRP £70 on sale from Steidl here and I’ve heard Liberty is stocking it if you’re in London and fancy a whiff.