Superfood Sipping: Chosan Bouye Baobab Drink

Baobab certainly seems to be having a moment. It’s been declared the ‘superfood’ du jour by the media and is popping up all over the shops. It boasts one of the highest antioxidant contents of any fruit and is one of the most nutrient-dense raw foods full stop. This is great for overall health and skin. The latest baobab product to hit the shelves is Chosan’s Bouye, a healthy baobab drink, made from natural ingredients with no artificial additives. chosan bouye bottle The Chosan bottle states:

“The fruit has more calcium than milk, more iron than spinach, and more potassium and magnesium than bananas.”

In your face wheatgrass. Known as the ‘Tree of Life’ baobab has been grown and eaten in Africa for an eternity and is used to treat a number of ailments. If you’ve never seen a mighty baobab tree here’s what they look like (tree-hugger that I am, any excuse to show a tree 🙂 They are pretty incredible trees that can live for over a thousand years and unlike most fruits, have not been modified by humans. baobab-615356_1280 Chosan, which means cultural heritage in Wolof (the main language spoken in Senegal and The Gambia), is an independent company started by Eliza Jones. After retiring, instead of putting her feet up and with no previous experience in the food industry, she decided to set up the business to share the natural, authentic flavours from The Gambia where her roots are. The baobab used by Chosan is ethically sourced from a woman’s co-operative in Senegal. The aim is to be a social enterprise that improves conditions for the local farmers by using their produce in goods with a longer shelf life. Apart from bouye they also make wonjo, a hibiscus drink which I’ll be sharing in a forthcoming post.

So all good stuff but how does it taste you ask? Chosan-bouye-baobab-in-glass Chosan-Bouye-baobab-taste To me, the bouye baobab drink tasted like a delicious mix of pear, apple and pineapple juice with a hint of sherbet. You’ll have to try it yourself! It gives a natural energy boost in the mornings. Apart from drinking, I also found bouye tasty used as a vegan’milk’ for overnight oats and grains.

Bouye ingredients
Just 3 ingredients in Chosan bouye baobab drink

Do note that like all bottled drinks, the contents are pasteurised for safety which does mean a little of the nutritional benefits, especially heat-sensitive Vitamin C, is lost.  The same applies to ALL non-freshly squeezed juice you buy.

Looking for a new healthy taste sensation, check out Chosan! Bouye, 250ml, RRP £3.50. Chosan have a stall on Sundays at Ropewalk’s market (41 Maltby Street, Bermondsey, London, SE1 3PA)

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  1. Thank you for this one, interestingly it comes very timely for me 🙂

    In particular this brand sounds like a damn good thing to support. Do Chosan offer other products also? Powders or concentrated juice? Have you tasted it pure?

    I’m asking because I’ve been eyeing this superfood for a while now. They do sell baobab powder in the supplements aisle in local bio shops over here. Quite expensive, only large jars, too, so I was never sure if I should try them or not. Maca for example is really popular but boy, it tastes like an old sock! Since I definitely could use a calcium boost for my evening smoothies – which have to be less “invigorating” than the morning smoothies by design 😉 – I will now look closer at this superfood tree 🙂 Thank you!

    1. They are working on other products. Yes I have tasted baobab powder pure – it tastes to me a little like sherbert – i add it to smoothies and sprinkle on porridge or put in to overnight oats/bircher muesli. Some people bake with it but to me that destroys the nutrients so no point. is the brand Chosan partners with for the powder and what I use. I’ve just got some lucuma and maca – I will be prepared to hold my nose 🙂

    2. The new smoothie culture truly feels like Alchemy a lot (and I LOVE it!!!) 🙂

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