When the hottest hairdresser on the planet, and maker of the hottest haircare range launches products for curly gals I’m duty bound
wanted to check it out, even though it’s not my usual natural beauty. I’m talking about Jen Atkin, stylist to the mega-watt star A-list. There isn’t a red carpet that you won’t see tresses she’s tended to sashaying down. The New York Times calls her “The Most Influential Hairstylist In The World”.
Last year Jen Atkin launched the trés chic OUAI haircare range, which quickly became a cult top seller with a rapidly expanding collection of products. The newest product in the range is the OUAI Curl Jelly. Vogue called it a “summer must-have” for curly hair. So I had to see if Ouai could handle it?
OUAI CURL JELLY REVIEW
OUAI Curl Jelly is a unique oil-gel hybrid formula designed to give bounce to curls without that mousse-y crispiness that nobody wants. The texture is incredibly lightweight, like a skincare serum with no stickiness at all.
To use I apply to damp hair almost dry hair, run through with your fingers, gently scrunch and go. The result is frizz-free, popping curls without the crunch. Don’t be tempted to go heavy with product as it feels so light, a little goes a long way. Minimal product for maximum bounce.
OUAI also offer a curl shampoo and conditioner. The shampoo is nice and does the job without stripping hair though I find the scent a bit intense. The conditioner I love. It is FABULOUS for everyday conditioning and also makes a fantastic leave-in. TIP: If your hair is particularly dry, run some conditioner through slightly damp hair then follow with a drop of the Curl Jelly – your curls will be springing like a Jack in the Box.
So yes OUAI can handle it. Let’s say it got me feeling curlylicioius.
OUAI Curly Jelly, 129ml, £22, theouai.com for UK stockists.
OUAI Curl Jelly ingredients: Aqua (Water, Eau), Glycerin, Polyurethane-14, AMP-Acrylates Copolymer, Sorbitol, Moringa Oleifera Seed Oil, Artemisia Absinthium Oil, Hydrolyzed Silk, Hydrolyzed Keratin, Keratin, Panthenol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Hexylene Glycol, Caprylyl Glycol, Sodium PCA, Glycereth-26, Polyacrylate Crosspolymer-6, Trimethylsiloxyamodimethicone, Parfum (Fragrance), C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Carrageenan, Xanthan Gum, Phenoxyethanol, Potassium Sorbate, Citric Acid, Hexyl Cinnamal, Benzyl Benzoate.