Twelve Beauty’s The London Mask Review

It winds me up when people think nature and science are mutually exclusive. They’re not! Mother Nature is a kickass biochemist and the greatest scientific innovations are recreating what nature does.  Which brings me to Twelve Beauty, a botanical based natural skincare line fusing scientific research and plant power.  Created and formulated by Pedro Catalá, who is a working pharmacist, cosmetologist, botanist and all round skincare whizz. Learn more about Twelve Beauty reading my Meet The Maker interview with Twelve Beauty founder Pedro Catala.

Today I’m taking a look at one of the newest products in the Twelve Beauty line, the London Mask.


The London Mask Twelve Beauty

The London Mask from Twelve Beauty was inspired by London (remember my love letter to London?), the city that Pedro and I both call home.  As I’ve mentioned before, London is a beautiful but filthy beast. The focus on effective anti-pollution skincare was one of my Top Ten Green Beauty Predictions last year. Research has shown that skin damage due to air pollution is real. There’s a reason why country dwelling folk are all glowy whilst us city dwellers can get a bit grey.


The London Mask is designed to help the skin deal with toxins and  repair damage, as well as soothe stressed skin and improve radiance. In fact the whole range is especially suitable for sensitive, stressed and allergy prone skin.


Twelve Beauty The london Mask review

Looking at the ingredients list it reads like the most soothing, hydrating clay mask ever. Natural, organic and sustainable ingredients sourced personally by Pedro include the following:

  • Kaolin – the gentlest form of clay, best suited to dry and sensitive skin like mine. You get the detox benefits of clay without the suck-all-the-live-out-of-skin side
  • Squalane – squalane is naturally found in our skin sebum and has a very similar structure to our sebum meaning it penetrates deeper  rather than just sitting on the surface and helps protect from free radical damage
  • Panthenol  – which the skin transforms in to Vitamin B5 to soothe, aid wound healing and moisturise
  • Allantoin – soothes skin, improves moisture retention so skin appears smoother
  • Mallow – soothes and moisturises
  • Cucumber extract – soothes, refreshes and helps improve skin elasticity 
  • ‘Parfum’ is listed on the ingredients list but I don’t get any particularly fragrance leaping out at my nose just barely detectable clay smell 

Twelve Beauty The London Mask: Ingredients: Aqua, Dicaprylyl Carbonate, Oryza Sativa Starch, Kaolin, Zinc Oxide, Cetearyl Alcohol, Glycerin, Squalane, Panthenol, Glyceryl Stearate, Potassium Cetyl Phosphate, Glyceryl Laurate, Mallow Sylvestris Flower Extract, Allantoin, Helianthus Annuus Seed Oil, Tocopherol, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Parfum, Limonene, Linalool.


The ridiculously creamy texture and  dusky pink colour of the London Mask reminds me of whipped mascarpone with a little strawberry added to it. Doesn’t it look delectable? It is super smooth thanks to the three-day process to prepare and perfect.

Aside from being ever so pleasing to look at, what I love is how it feels on the skin. There is none of that tight skin feeling of many clay masks as it doesn’t harden and dry out when applied generously. My skin is is left feeling petal soft, smooth, and looking glowing and brighter.


Any downside? Well it’s spendy at £86. However doing beauty maths, the pot does last for ages and used once a week would probably last six months which cost per use makes it around the same as a basic sheet mask…with far more skin loving benefits and top quality ingredients.

The London Mask, Twelve Beauty, 50ml, £86

PSA: Seriously Sweet Deal Alert – I’ve just spotted that the next Boxwalla beauty box ‘The Chronicles of a Plant Lab’ contains the London Mask (£86 RRP) and Ideal Brightening Corrective Serum (£68 RRP) for the beyond bargaintastic $49.95 plus shipping for outside USA. Whatever the exchange rate is doing that’s about a third of the price! Subscriptions close on 20 March so hurry if you want to nab one (please note this is not an ad/sponsored post/affiliate link, just sharing is caring!)

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