There are some brilliant Black-owned skincare brands, both startup and long established, out there. For various reasons (short answer: systemic racism) they don’t always get the opportunities they should based on merit.
That’s where a new initiative ARClight by Ultrasun and skinSense by Abi Cleeve comes in. ARClight will give one UK based, Black-owned skincare brand the chance to boost their business with a valuable suite of business support assets. You know me I believe actions speak louder than words so I’m thrilled to be part of the panel alongside Ronke Adeyemi, founder, Brown Beauty Talk, that will help select the first brand.
Running annually, the selected brands will be offered ongoing support depending on their needs, allowing the number of businesses benefiting from ARClight to grow year on year.
WHAT THE SELECTED BRAND WILL GET?
12 months of the following depending on their business plan:
- FREE distribution and warehousing
- FREE marketing & PR quarterly advice and support session
- FREE retail strategy support and introductions from Abi Cleeve
Abi Cleeve is someone any skincare business could use in their corner. The suncare and skincare expert has built a multi-million pound business from scratch. Best known for launching Ultrasun in the UK over 20 years ago and steering it to its current position as the UK’s leading independent sun protection brand. She has also launched her own patented lamellar technology based skincare brand, skinSense by Abi Cleeve. A regular on QVC, she has got products on the shelves of leading retailers on and offline including Selfridges, John Lewis, M&S, Space NK, Superdrug, Sainsbury’s, Holland & Barrett, Lookfantastic.com & Feelunique.com
“An ARClight is the very bright light used to light up actors positioned centre stage, which encapsulates the mission behind our initiative. Talented, innovative Black-Owned Skincare brands that require nothing more than to be given the floor and equal access to market that make sure a business is seen.”
Abi Cleeve
Want to apply for ARClight?
Head to the link below to complete the application form. Deadline is 18 September 2020.
This is a fantastic opportunity for the selected Black-owned business looking to grow. Are you one? PLEASE enter or share with anyone you know who could benefit. Let’s be part of making the change we want to see!
Wonderlusting 