I do love retail innovation and this beauty concept from BITE Beauty certainly is. BITE Beauty has launched a Lip Lab in New York where you can tailor make a lipstick from start to finish including creating a colour, finish and fragrance. Then they use a magic lipstick machine to create your lipstick bullet in seven minutes! How incredible is that. WANT. WANT. WANT!

If we all sending begging letters to BITE wonder if they would please pretty please bring this to London. I see this fitting in perfectly in BeautyMART or Selfridges’ Beauty Workshop.

Full details of the BITE Lip Lap here

Love lipstick? Read about my quest for the perfect purple pout here