With a mission statement of “make perfume not war”, The 7 Virtues is a fragrance company that has intrigued me since I first heard about it. The 7 Virtues produces perfumes using high quality essential oils from countries around the world that are rebuilding after conflict or natural disaster.
Afghanistan, Haiti, the Middle East, Rwanda are not names you commonly (ever?) see in the Beauty Hall. Each perfume name contains the country where the key ingredient is from to help change perceptions of the place. All those regions have an amazingly rich heritage that has been blighted by war and devastation.
Look in the pictionary and there should be a picture of The 7 Virtues founder Barb Stegemann under human dynamo. Her pitch for the business on Canada’s Dragon Den was named the ‘Top Game Changer in the History of CBC’s Dragons’ Den”. She firmly believes that women can flex their purse power to effect global change. The company has a philosophy of trade not aid meaning economic empowerment rather than charity is what is needed to make a real difference. Pay suppliers a fair price rather than spending on advertising and celebrity ambassadors. Yes yes yes!
“I buy the legal orange blossom and rose oils from the farmers in Afghanistan to support and encourage them to stop growing the illegal poppy crop and I make perfume with it.”
I’m 100% behind the aims and objectives of The 7 Virtues but wondered if the product themselves would tickle my fancy. Would the fragrances smell “worthy” and lack elegance? Perfume is something I can’t compromise on. It’s something you have to live intimately with. I didn’t know if this was going to be a product bought as a good deed but then discarded.
Walking through Fenwick one afternoon I spotted The 7 Virtues on display so had to sniff and find out.
Well I fell head over heels. Swoon. The 7 Virtues perfumes are beautifully blended – sensual, warm, with a gentle but powerful presence.
The 7 Virtues fragrance collection:
- Afghanistan Orange Blossom – the first fragrance, made with neroli/orange blossom essential oil from Afghanistan
- Noble Rose of Afghanistan – made with rose essential oil from Afghanistan
- Middle East Peace – the top selling fragrance in the collection made with sweet grapefruit essential oil from Israel and lime and basil from Iran
- Vetiver of Haiti – made with Vetiver natural essential oil from Haiti, considered one of the world’s finest sources of vetiver
- Patchouli of Rwanda – the brand new fragrance made with patchouli essential oil from Rwanda (read more about it here)
They also play nicely with each other. In particular I love the rose and vetiver combined.
Ingredient wise the entire The 7 Virtures collection is vegan and made without parabens or phthalates – more music to my sensitive ears.
The 7 Virtues is pretty much a perfect Wonderlusting product. It inspires wonder (in all its forms) and lust – I want them…now!
For further information on The 7 Virtues and stockists visit: www.The7Virtues.com