If you follow me on Instagram (if you don’t, you totally should for exclusive previews of products. Also your life is incomplete if you don’t know what I’m having for breakfast 😉), you’ll have seen me sharing swatches of some gorgeous lipstick colours. They are from Axiology, a new eco-chic lipstick line, now available in Europe at online green beautique Reina Organics.
Axiology launched last year with a mission to bring sustainably sexy back. Everything from the packaging to the ingredients used, are ethically sourced with the aim of causing minimal harm to the planet. So all the do good credentials are there. Does it look good too is the question?
Hell yeah. Luxurious, minimal and brushed metallic tube that though light feels good in the hand, and opens with a very satisfying click, click, click mechanism.
The Axiology ingredients lists is a green beauty lover’s dream – organic, vegan, all natural. The lipstick base is a mix of nourishing and mouthwatering emollients including mango butter, avocado butter, coconut oil with mineral powder pigments.
The lipsticks contain sweet orange essential oil as a scent and for its lip soothing properties but I don’t smell that at all when I use it, more a generic wax lipstick smell. I’m sure when the weather is warmer, the fragrance will be stronger.
No synthetic dyes are used which is fabulous on the natural front but that does mean some limitations on the colour front. The palette that Axiology offers is very earth tones based rather than the brights that are only possible with man-made pigments. The colours available though are grown-up, sophisticated, complex colours that you won’t easily find ‘dupes’ of. I don’t have anything similar to any of the colours I tried in my 100+ lipstick collection which is saying something!
Bad is a gorgeous, proper pigmented chocolate-y brown. The 90s brown lip is still going strong in 2016 and this is a great way to rock it. Bad is very pigmented giving opaque coverage in one swipe that stays where it’s put. It has a creamy matte finish that gives a smooth look as long as your lips are in good condition. Survives sipping and careful nibbling. Yep Bad is bad (as in good obvs). *does Michael Jackson groin thrust*
Elusive is described as burgundy toned but on my golden, yellow undertoned skin, we’re talking more cognac. It’s a sophisticated, spicy burnt orange that make me think glam 70s Gucci. Again, opaque coverage in one swipe that glides on smoothly with a creamy finish. This felt more hydrating than Bad and was surprisingly forgiving and flattering on dry, winter ravaged lips. Survives careful sipping and non-greasy bites.
On me, Infinite is a rusty red with a copper tone. The pigment in this is sheerer than the other colours I tried and it’s almost like a tinted balm. It takes several swipes to build up the colour so good for those who like a more subtle lip. I like bold colour off the bat so this didn’t rock my lipstick world as much as the others I tried. If layered, survives ladylike sipping.
AXIOLOGY LIPSTICK SWATCHES
Here’s how the Axiology lipsticks look on the lips:
Finally, I also love that Axiology use a range of different models with different skin tones to show the lipsticks. I really wish more green beauty brands would do this.
Whether you’re a green beauty fan or not, Axiology offers some great performing lipsticks that can sit alongside the MACs, Lipstick Queens and Tom Fords of the lipstick world.
Axiology lipstick, 4g,€27, available exclusively in Europe at Reina Organics www.reinaorganics.com
Axiology Lipstick Ingredients: Organic Candelilla Wax, Organic Avocado Oil, Organic Castor Oil, Organic Mango Butter, Organic Avocado Butter, Organic Grape Seed Oil, Organic Coconut Oil, Vitamin E Oil, Sweet Orange Oil; May Contain: Iron Oxide, Mica, Titanium Dioxide, Manganese Violet.
N.B.: sample products provided for review