Natural Beauty: Loving the Labelling from Pai, skincare for sensitive skin

Pai skincare has recently caught my eye. I have dry, sensitive skin with a few allergies thrown in for good measure and though I have a regime that works, every once in a while I fancy fluttering my eyelashes at something new. Mainly I stick to products without a bunch of artificial ingredients or fragrances and tend to avoid anything with OTT claims. Pai founder Sarah Brown seems to know her stuff. She was inspired to create the range in 2007 after suffering from a bad skin allergy herself and the company does thorough research on all ingredients before including in formulations. The range is specifically designed for sensitive skin with organic ingredients and formulations designed to minimise irritation. In fact Pai say:

“All of our products are formulated with sensitive and allergy-prone skin in mind”

so I say “BINGO!”

At first glance what has really impressed me is the product labelling. I have never seen ingredients listed this clearly in plain English on skincare products before. I do think there is sometimes an unwarranted fear of chemical names we don’t recognise – EVERYTHING is made out of chemicals after all. However having the simple name alongside the scientific name is such a great idea.

Additionally the products have an expiry date on it. This is something that I have seen before though still too rarely, mainly on French brands. I think ALL products should have this. So gold star all round on the labelling front to Pai.

Though most products I use are in the “natural” bracket, I’m generally not a fan of the words “natural” or “organic” on packaging because they are actually legally meaningless. ANY company can use those words without any proof so always do your research to find out whether a company is greenwashing if that’s important to you. Pai seems to take this seriously and are one of the few companies certified by the UK Soil Association, meaning their ingredients have been through some kind of verification process.

I am giving a few face and body products a whirl – the Camellia and Rose Gentle Hydrating Cleanser, Macadamia and Rose moisturiser and Royal Jasmine and May Chang Replenishing Body Oil. Let’s hope I’m as impressed with the products as I am with the labelling. I will report back when I’ve had the chance to properly trial them.